HENRIK VIBSKOV BOUTIQUE (2019)
Retail Design
Henrik Vibskov Botique
Copenhagen, DK
Rains collaborated with Danish artist, Jacob Egeberg for its debut Paris Fashion Week show, 'We Come in Peace.'
Rains' Autumn-Winter 2022 collection is inspired by the aurora borealis. Jacob Egeberg distilled that reference into a minimal universe for the collection's runway show. The aesthetic sat between amorphous and sculptural; fabricated and organic. While a near-colorless palette left space for models and looks to shine - the show's Northern Lights.
Models began their walks through a 14-meter tunnel. The tunnel comprised hand-sculpted connected blocks arranged to evoke the movement of the Northern Lights. Jacob continued the experience with seating for the show's two hundred guests. Each chair was a hand-sculpted one-off, characterized by an organic rock-like aesthetic.
"The set is a fabricated depiction of a natural landscape, with organic formations that evoke an urban concrete vibe. It reflects Rains' brand and collections, where minimal design meets the natural elements," says Jacob Egeberg.
HENRIK VIBSKOV BOUTIQUE (2019)
Retail Design
Henrik Vibskov Botique
Copenhagen, DK
Rains collaborated with Danish artist, Jacob Egeberg for its debut Paris Fashion Week show, 'We Come in Peace.'
Rains' Autumn-Winter 2022 collection is inspired by the aurora borealis. Jacob Egeberg distilled that reference into a minimal universe for the collection's runway show. The aesthetic sat between amorphous and sculptural; fabricated and organic. While a near-colorless palette left space for models and looks to shine - the show's Northern Lights.
Models began their walks through a 14-meter tunnel. The tunnel comprised hand-sculpted connected blocks arranged to evoke the movement of the Northern Lights. Jacob continued the experience with seating for the show's two hundred guests. Each chair was a hand-sculpted one-off, characterized by an organic rock-like aesthetic.
"The set is a fabricated depiction of a natural landscape, with organic formations that evoke an urban concrete vibe. It reflects Rains' brand and collections, where minimal design meets the natural elements," says Jacob Egeberg.