Jacob Egeberg

RAINS — Retail Design. 'URBAN GLACIER'. Copenhagen In 2022

URBAN GLACIER (2022)
Retail Design
RAINS
Copenhagen, DK

"Natural” formations temporarily enter the urban landscape of Copenhagen. Creating an impactful canvas for projections, shedding light on the meeting between humans and the outdoors; a type of contact which is now becoming increasingly unfamiliar. Blurring the space between artificial and real, new terrain is formed through a misplaced happening: a natural phenomenon frozen within an industrial setting. The sculptural addition by Jacob Egeberg creates a new backdrop. A reimagining of the first flagship store, and a reference to the contrast in which Rains thrives: urban life meeting the natural elements.

URBAN GLACIER (2022)
Retail Design
RAINS
Copenhagen, DK

"Natural” formations temporarily enter the urban landscape of Copenhagen. Creating an impactful canvas for projections, shedding light on the meeting between humans and the outdoors; a type of contact which is now becoming increasingly unfamiliar. Blurring the space between artificial and real, new terrain is formed through a misplaced happening: a natural phenomenon frozen within an industrial setting. The sculptural addition by Jacob Egeberg creates a new backdrop. A reimagining of the first flagship store, and a reference to the contrast in which Rains thrives: urban life meeting the natural elements.

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