Rains PFW22 Show — Set Design & Production, His Highness Prince Nikolai of Denmark
Rains PFW22 Show — Set Design & Production. 'WE COME IN PEACE'. Paris In 2022
Rains PFW22 Show — Set Design & Production. 'WE COME IN PEACE'. Paris In 2022
Rains PFW22 Show — Set Design & Production. 'WE COME IN PEACE'. Paris In 2022
Rains PFW22 Show — Set Design & Production. 'WE COME IN PEACE'. Paris In 2022
Rains PFW22 Show — Set Design & Production. 'WE COME IN PEACE'. Paris In 2022
Rains PFW22 Show — Set Design & Production. 'WE COME IN PEACE'. Paris In 2022
Rains PFW22 Show — Set Design & Production. 'WE COME IN PEACE'. Paris In 2022
WE COME IN PEACE (2022)
Set Design & Production
Rain's PFW Show
Palais De Tokyo — Paris, FR
SELECTED PRESS
VogueScandinavia.com
ForbesPeople.com
HypeBeast.com
Rains collaborated with Danish artist, Jacob Egeberg for its debut Paris Fashion Week show, 'We Come in Peace.' Rains' Autumn-Winter 2022 collection is inspired by the aurora borealis. Jacob Egeberg distilled that reference into a minimal universe for the collection's runway show. The aesthetic sat between amorphous and sculptural; fabricated and organic. While a near-colorless palette left space for models and looks to shine - the show's Northern Lights.
Models began their walks through a 14-meter tunnel. The tunnel comprised hand-sculpted connected blocks arranged to evoke the movement of the Northern Lights. Jacob continued the experience with seating for the show's two hundred guests. Each chair was a hand-sculpted one-off, characterized by an organic rock-like aesthetic.
"The set is a fabricated depiction of a natural landscape, with organic formations that evoke an urban concrete vibe. It reflects Rains' brand and collections, where minimal design meets the natural elements," says Jacob Egeberg.
WE COME IN PEACE (2022)
Set Design & Production
Rain's PFW Show
Palais De Tokyo — Paris, FR
SELECTED PRESS
VogueScandinavia.com
ForbesPeople.com
HypeBeast.com
Rains collaborated with Danish artist, Jacob Egeberg for its debut Paris Fashion Week show, 'We Come in Peace.'
Rains' Autumn-Winter 2022 collection is inspired by the aurora borealis. Jacob Egeberg distilled that reference into a minimal universe for the collection's runway show. The aesthetic sat between amorphous and sculptural; fabricated and organic. While a near-colorless palette left space for models and looks to shine - the show's Northern Lights.
Models began their walks through a 14-meter tunnel. The tunnel comprised hand-sculpted connected blocks arranged to evoke the movement of the Northern Lights. Jacob continued the experience with seating for the show's two hundred guests. Each chair was a hand-sculpted one-off, characterized by an organic rock-like aesthetic.
"The set is a fabricated depiction of a natural landscape, with organic formations that evoke an urban concrete vibe. It reflects Rains' brand and collections, where minimal design meets the natural elements," says Jacob Egeberg.